10.18.2011 | Sustainability and Corporate & Civic Branding: Two Case Studies
MulvannyG2 President Ming Zhang will outline how rapid development and urbanization in China offers exciting design opportunities that embody corporate and civic values through sustainable design that respects the environment, leverages technology, and showcases area history and culture. Referencing two case studies—Suning Chengdu Plaza and the Beijing Chaoyang Central Business District Master Plan—elements of emerging sustainable mixed-use design solutions that reinforce the brand and character of both companies and cities, are discussed.
Time: Monday, October 18 at 9:45am, Crowne Plaza Mutiara Hotel, Kuala Lumpur, Malaysia
• What is a brand—and how architecture can convey brand or civic identity
• Design values that inform design development: humanity, cultural relevance, sustainability
• Attributes of sustainable design that reinforce brand and unique character of a company or city for creation of memorable and desirable places to be
Speaker: Ming Zhang, AIA, LEED AP
Ming Zhang offers a special talent and creativity in the design of high imagery projects worldwide. That talent, combined with an astute ability to address clients’ needs, earns him a distinguished reputation as a world class designer. Mr. Zhang, President and Design Director of MulvannyG2 Architecture, is a leading designer of mixed-use developments, retail stores and centers, and corporate offices and interiors worldwide.
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